Zeus Electric Super Coupé: the epitome of luxury and innovation
Ava Lockhart, The Epitome of Luxury and Innovation, Web Advertisement, 2022, Adobe Photoshop.
In this striking rebrand design for Rolls-Royce, luxury meets innovation with the unveiling of the electric coupe named Zeus. The color palette takes on a radiant gold, echoing both luxury and a bold transition into the future. The sleek shadow and contours of the vehicle are meticulously crafted, blending the classic elegance associated with Rolls-Royce with the cutting-edge design of an electric powerhouse. The name Zeus resonates with power and electricity, perfectly encapsulating the fusion of regal tradition and modern technology. This reimagined icon marks a new era for Rolls-Royce, where sophistication and sustainability seamlessly converge in the form of the Zeus electric coupe. My process work in Adobe Photoshop adds depth and refinement to every detail, ensuring a seamless integration of design elements.
Ava Lockhart, The Epitome of Luxury and Innovation, Web Advertisement, 2022, Adobe Photoshop.
Take a glimpse of my journey of refining elegance as I unveil the new emblem. Inspired by Rolls Royce's timeless symbol, the overlaid double R pays homage to the rich history with a modern twist. Look closely, and you'll find a tribute to Zeus; the mighty trident thunderbolt integrated at the base of the letters. It's a symbol of power and strength, the brand's commitment to excellence. With a touch of gold, the emblem shines with regal elegance, mirroring the luxury experience of owning a Rolls Royce. This divine color adds a touch of luxury, inviting you to experience the unmatched richness of their brand.
